Digital Marketing
That's what I do — for our current clients and prospective ones — at Saatchi & Saatchi Wellness.
Applying a deep knowledge of the digital space to an understanding of a brand's consumers and business objectives, I help plan and execute the means of communication between the two.
Social media, SEO, Brand.com, ROI. The acronyms, trends, and implications are never-ending, but it's my passion to help guide our clients through this evolving landscape, and act in a way that makes sense strategically for their business.
Browse around to learn a bit more about the ideas and information that I find interesting. To learn more about Saatchi & Saatchi Wellness and the entire Healthcare Communications Group, please visit saatchiwellness.com.
Latest Posts — Saatchi Wellness Blog
They're Just People
Wednesday, December 9, 2009
I was in a meeting the other day and caught myself doing something that, in hindsight, really made me stop and think. In the course of presenting ideas on how to engage a particular audience, I kept using terms like "patients," "customers," "consumers," and "targets" almost interchangeably, as if the label didn't matter and that one way of describing these groups was just as good as the other. I realized how limiting and narrow minded all of these labels are in describing anyone and tried to think of a better descriptor.
The Eternal Debate
Monday, November 9, 2009
Mac vs. PC
Star Wars vs. Star Trek
Boxers vs. briefs
Outside of the agency world, bring up any of the above and it's sure to spark a heated debate over a cold pint. Inside the agency world, however, the fastest way to pick a fight is to pick a side in the "traditional" vs "digital" agency debate.
Having a Baby Changes Everything—Even More Than You Think
Wednesday, October 21, 2009
Despite working in the healthcare space and all the attention our industry receives on a daily basis, it's very easy to keep yourself at arms length from some of the issues and concerns we debate regularly. It's only when you are thrust into the system that these issues are a lot closer to home than expected.
Who Owns Social Media?
Monday, September 28, 2009
This past Thursday (Sept 24th), I had the pleasure of participating in the ANA's 2009 Agency/Client Forum as part of Advertising Week here in NY. Moderated by Steve Rubel, SVP, Director of Insights at Edelman Digital, I joined Paul Dunay, Global Managing Director of Services Marketing at Avaya, and Phyllis Joseph, Senior Lead, Communications at Unilever, as we discussed "Who Owns Social Media?"
When is a "Friend" a Friend?
Monday, September 14, 2009
Perhaps it's a coincidence, but I noticed two articles last week which discuss a "backlash" against Facebook.
The first, from Elizabeth Bernstein at the Wall Street Journal, wants us to think before we post—all of the useless/silly/boring/"too-much" information we share in our status updates are ruining the relationships people have with each other. Over at the New York Times, Virginia Heffernan points to things like privacy concerns, losses in productivity, and yes, even us marketers, as reasons why people are abandoning Facebook.
Making Choices for Others
Thursday, August 27, 2009
Making choices for others. Visit a museum and you will experience this first-hand. The curator—the person responsible for overseeing the museum's collection—combed through the museum's archives to present you, the viewer, with a cohesive display of what they felt were the most important and significant pieces out of the entire collection. His (or her) job is to simplify choice.
Agencies on Twitter
Thursday, July 9, 2009
Would you hire a plumber who has a leaky faucet in his own home?
This is essentially the question that Rupal Parekh asks in her recent AdAge article, where she is quite critical of several agencies (big and small, traditional and digital) for their presence (or lack thereof) on Twitter (and by extension, other social media like social networks and blogs).
All a Twitter
Wednesday, May 13, 2009
As Twitter increases in popularity (both in mainstream press and in actual usage), so do the number of questions I'm asked about what it is and why it matters. The first thing I usually hear is, "But William, why do people feel like it's necessary to tell everyone what they had for lunch? Who really cares?"
